J.F. SCHWARZLOSE BERLIN presents Now & Then
A PERFUME'S HISTORY AT THE GALERIES LAFAYETTE
Founded in 1856 the perfume brand J.F. SCHWARZLOSE BERLIN achieved cult status in the roaring twenties. Well known for it’s incredible elixirs the iconic label disappeared – until it’s relaunch in 2012. Since this day J.F. SCHWARZLOSE BERLIN is back with all it’s magic:
hypnotic fragrances and the historical charm, well reinterpreted by the new SCHWARZLOSE BERLIN’s perfumer Véronique Nyberg, designer Lutz Herrmann and the third co-founder
A brand that reflects the past and the future is one of it’s kind. That’s why the Galeries Lafayette, Berlin, showcases now a special exhibition featuring the brand’s history. Vintage flacons and historical advertising campaigns are shown as well as the new perfume darlings, J.F. SCHWARZLOSE BERLIN celebrates it’s comeback with. Perfume lover or design addicts shouldn’t miss that out!
Story by Kate Fronius