The Comeback of the Black-Nylon by PRADA
REBELLIOUS AND SMART
Even tough PRADA is known as one of the world-wide luxury brands, Miuccia Prada’s collections are still surrounded by some sense of “anti“ or “inverse snobbery“-image, which is what the grandchild of the former founder and head of the Italian fashion empire bases her vision on.
Rebellious and smart: These words stand for the Milanese designer like nothing else. This year’s summer collection is just one more way to prove that. For both the men’s and women’s collection Miuccia collaborated with outstanding contemporary artists as well as with some from the 30’s to the 60’s. For the women’s prèt-a-porter collection, eight artists were picked to interpret a variety of images of women, inspired by and based on archive works by June Tarpé Mills, creator of the first female comic heroine. Womanhood and feminism are once more the main topic of Miuccia’s collection.
The results were created in distinctive ways, from colourful illustrations of women (some remind of mangas, others of pop art figures) to deconstructed tailoring right up to the most iconic PRADA item of all time: the Black-Nylon Bag - this time with studs.
This reincarnation of our all-time-favourite Black-Nylon Backpack from 1984 enlightens the great Prada universe once more. Not just because of the new models and the fact that it’s our favourite accessory this summer, but also because Miuccia Prada demonstrates once more that she isn’t one of the “classic ones“ (which is what she once said in an interview to the documentjournal.com). She likes to disturb, she once even added the paradoxical phrase „Ugly Chic“ to her designs – hence why she turns the fashion world around again with a collection that empowers women and with a bag that shows that she’s got the fashion world in her pocket.
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In order to celebrate the urban lifestyle bags, PRADA also released a campaign for this occasion. The 365 campaign called Black-Nylon opens up a new chapter of the leading it-piece. Timeless, practical yet precious - the PRADA icon was shot by Willy Vanderperre in Los Angeles. But watch it yourself …
Pictures & Video by PRADA
Story by Kate Fronius