Let’s name it: IAM#WHATSNEXT
THE INSPIRING CAMPAIGN BY SEBASTIAN PROFESSIONAL
Five social activists for one hair campaign: How did this synergy of power come into being? Let’s start with the motto: transformation by being yourself.
In other words: Self-expression without borders. The theme is the main topic and was created to launch a campaign that’s more than just an advertisement of new hairstyles and products. Stand up what you believe in is a mantra and the tone-of-voice that SEBASTIAN PROFESSIONAL stands for this Spring/Summer season. Reflected by wearable looks from the salon, done with smart casual knot-techniques styled by the SEBASTIAN PROFESSIONAL hair stylists, the so-called e-VOLUTION campaign has no equal.
But that’s not all: On top of the individual looks the campaign was shot with 5 social activists who are more than just beautiful models. All of them have a message to tell: Rina Sawayama | a provocative singer/songwriter from Japan; Shahem M. | community maker and model, who fights against discrimination of children; Jillian Mercado | model, who fights for the rights of minorities; Alexandra Marzella | model, performer and social activist and Marc S. Failla | TV-comedy actor and model, who fights against old-fashioned views on masculinity.
…in other words:
SPECIAL thanks to SEBASTIAN PROFESSIONALS GERMANY
for having me
...find out more on their INSTAGRAM
Story by Kate Fronius