Let’s name it: IAM#WHATSNEXT

THE INSPIRING CAMPAIGN BY SEBASTIAN PROFESSIONAL

 
 e-VOLUTION look by SEBASTIAN PROFESSIONAL

e-VOLUTION look by SEBASTIAN PROFESSIONAL

 

Five social activists for one hair campaign: How did this synergy of power come into being? Let’s start with the motto: transformation by being yourself.

In other words: Self-expression without borders. The theme is the main topic and was created to launch a campaign that’s more than just an advertisement of new hairstyles and products. Stand up what you believe in is a mantra and the tone-of-voice that SEBASTIAN PROFESSIONAL stands for this Spring/Summer season. Reflected by wearable looks from the salon, done with smart casual knot-techniques styled by the SEBASTIAN PROFESSIONAL hair stylists, the so-called e-VOLUTION campaign has no equal.

 

But that’s not all: On top of the individual looks the campaign was shot with 5 social activists who are more than just beautiful models. All of them have a message to tell: Rina Sawayama | a provocative singer/songwriter from Japan; Shahem M. | community maker and model, who fights against discrimination of children; Jillian Mercado | model, who fights for the rights of minorities; Alexandra Marzella | model, performer and social activist and Marc S. Failla | TV-comedy actor and model, who fights against old-fashioned views on masculinity.

 
e-VOLUTION is more than a collection - it’s an appeal! The looks are a commitment to the diversity of today’s society. The variety and combination of knots and twists give the styles more strength, authenticity and self-confidence. This distinguishes the beauty of the looks as well as each person
— Marc Kluckert, Sebastian Professional | Head of Creation.
 
25_Sebastian-Professional_IAM#WHATSNEXT_Kate.jpg

…in other words:

IAM#WHATSNEXT

 

SPECIAL thanks to SEBASTIAN PROFESSIONALS GERMANY
for having me
...find out more on their INSTAGRAM
 

Story by Kate Fronius

 

 

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