Y Project’s UGG story
THESE BOOTS ARE MADE FOR SHOCKING
UGG boots are the kind of shoes that split the crowd. Some hate and others love the shearling lambskin boots. However - during men’s fashion week in Paris last month, Y/Project came up with a - let’s say - unexpected collaboration with the Australian shoe brand with the exclusive collection shown on the catwalk for the first time.
The capsule collection, showcased at both the men’s and women’s shows, celebrates the unique style of UGG: sheepskin, chestnut colour and the well known rather stumpy silhouette. But looked at through a fresh lens, Y/Project's result is a boot that questions the norm. Instead of the usual length, the boots come in an extra high cut, over-knee kind of shape à la UGG. A shape that will bring up the question of „likes“ or „dislikes“ - but it’s definitely the kind of shoe the industry is talking about.