Enter GUCCI’s Garden
EXPLORING FASHION AND FINE DINING THE MOST FASHIONABLE WAY
Italy is always a good idea! And although you probably don’t need a reason to prove that, one has just opened its doors in Florence: GUCCI Garden, situated at the monumental Palazzo della Mercanzia.
Alessandro Michele, Creative Director of the Italian fashion imperium GUCCI, just made his next masterstroke designing a place that is dedicated to exploring the eclectic creativity that lies at the very heart of the house. A giant neon eye artwork on the façade of the elegant building makes entering this place already feel like magic.
GUCCI Garden is not only a celebration of a rich archive, but a lively, interactive experience. The place compromises a wide range of pieces from Gucci collections dating back to the house’s Florentine origins in 1921 as well as more recent work, memorabilia, ephemera and contemporary art.
The name GUCCI Garden was chosen not just because the house's aesthetic imagery incorporates references to the natural world of plants, flowers and animals, but also because of its metaphorical meaning.
The historic palazzo dates back to 1337 and sits between the famous Piazza della Signoria, home of the Uffizi Gallery, and Piazza di San Firenze. Here, the GUCCI Museo was opened in 2011 and has now taken the concept of a conventional museum and reimagined it as a living, collaborative and creative space in which to express the evolving aesthetic and philosophy of the house.
The Book Store I & II and the Boutique of GUCCI Garden
Going through the years: Clothing, accessories, video installations, artworks, documents and artefacts are displayed over the two floors of the GUCCI Garden Galleria, organised by different themes. Contemporary items are juxtaposed in a dialogue with vintage pieces; friends of the house like artists Jayde Fish, Trevor Andrew (AKA GucciGhost) and Coco Capitán have been invited to decorate walls, and their works sit alongside GUCCI fabric patterned wallpaper and a giant nineteenth-century equestrian oil portrait, Fantino con bambina, by Domenico Induno.
Room Guccification | Room Cosmorama | Room De Rerum Natura | Room Ephemera
All GUCCI designers, he explains, not just Alessandro Michele, are represented here. "The past is very much part of the present at GUCCI, which is perfectly in keeping with Alessandro’s idea of the brand, and indeed his attitude to Florence, Gucci’s home, which he sees as a city where history is still vibrantly alive."
Tasting the lifestyle of Gucci: In keeping with the spirit of creative collaboration that GUCCI Garden embraces, chef Massimo Bottura has been invited to open an intimate restaurant on the ground floor, the GUCCI Osteria. Bottura is internationally renowned for his three-Michelin-star Osteria Francescana, which sits just over the Tuscan-Emilian Apennines, in the heart of Modena. For GUCCI Osteria, he has created an entirely new menu that takes influences from his travels and applies these to Italian cuisine. The menu will include iconic Italian dishes as well as conceptual twists on classics for an all-day dining experience.
Honouring the location: An homage to the city of Florence is expressed throughout the GUCCI Garden through a love of hand-work and craftsmanship that echoes the palazzo’s mercantile origins and the house’s history of artisan workmanship. Half of the 8€ ticket price for the GUCCI Garden Galleria will be donated to support restoration projects in the city of Florence.
GUCCI Garden is an experience for all senses and has come just in time for us to book the next city trip in spring to take a look at the latest Italian beauty Gucci set up here.
All pictures by GUCCI
Story by Kate Fronius