Before RUNWAY

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Behind the scenes of Atelier About

Always expect the unexpected. Following this motto, the Italian duo behind Atelier About – Berlin Stadt exceeded all expectations when they showed their latest collection for SS 2018 during the Mercedes Benz Fashion Week in Berlin.

 
 

But before the catwalk turned into an intimate video animated showroom with kissing people which were projected all over the runway, the creatives added the final touches to their collection backstage. That was the first sneak peek we got of what was happening backstage - the video of the kissing models had been recorded moments before the show. As a result, the models appeared on stage with faces covered in smudged lipstick.


But we wanted to know more about what's going on behind the scenes.
That’s where we are right now: Backstage of ATELIER ABOUT’s fashion show, where photographer Marie Yako caught the vibrant moments of the important last minutes before it was time for: Censorship, Zensur, Censura, 审查制度 | Atelier About’s newest fashion collection.

 
©Marie Yako for Atelier About
 
We live in a digital era where people are free to rapidly connect to and experience all the information they wish.
— Atelier About
 
Everything is just one click away.
— Atelier About
 
 
The accessibility of technology and information and the way we use them in a never-ending mashup changed our approach to life dramatically.
— Atelier About
 
 
Sadly, there is still suppression of speech, public communication and other information considered objectionable, harmful, sensitive, politically incorrect, or inconvenient by governments, media outlets, authorities, and institutions.
— Atelier About
 
 
Historically, censorship follows men’s and women’s freedom of expression like a shadow.
— Atelier About
 
 
In ancient societies, like China, censorship was considered a legitimate instrument for regulating the moral and political life of the population.
— Atelier About
 
 
Let’s take a step back and see how the holistic sense of censorship has evolved throughout history.
— Atelier About
 
 
From the book of genesis all the way down to the media era censorship is connected to people’s morality. They create double lives where individuals have a tendency to hide some parts of their character.
— Atelier About
 
 
Let’s reveal the reality.
— Atelier About
 


ABOUT THE DESIGNERS:

Gianpaolo Tucci and Giulio D’Alessio founded the unisex brand in Berlin in 2015.
"ATELIER ABOUT is an expression of reality“, Gianpaolo Tucci.
…find out more about the brand on nssmag.com
– Article by Kate Fronius, Bird's Never Bored –

 

Special thx to
Gianpaolo Tucci and Giulio D’Alessio
from ATELIER ABOUT

Credits
Runway Picture by Photographer by Sandra Ebert
Backstage Pictures by Photographer Marie Yako