HERMÈS Upside Down

 HÈRMES HOMME for AW18 ©Jean-François José

HÈRMES HOMME for AW18 ©Jean-François José

NEW FASHION VIBES

 

Known for their ultimate elegant fashion standards, HERMÈS have built an empire from delicate horse tacks to silk garments and high standard Prêt-à-Porter fashion. But besides building an iconic look that’s regarded as the manifestation of fashion history, the Paris based house came up with something refreshing for this season’s collection.

 

 – Men Upside Down –
…is the title of their men’s collection for Autumn Winter 2017/18. As the title signalises, the collection turns HERMÈS’ style standards upside down, starting with fashion classics like cashmere jackets, leather trench coats or lime sweaters.

 
 

But the whimsically elegant 2017 autumn-winter men’s collection also goes for contrasts and halftones and draws new volumes. That’s why the mood video presents the collection bolder and younger than ever before: Skateboarders, bomber jackets and Paris in an „upside down“ view - surprised? We were as well, that’s why we have the video here straight for you - très chic!

 
 HERMÈS' MEN UPSIDE DOWN

HERMÈS' MEN UPSIDE DOWN

 

BEHIND THE SCENES

Director | Sébastien Zanella
Models | Joep Van de Sande and Kohei Takabatake
Skater | Antoine Plainfossé
Music | Hero - Camp Claude

 

The collection is from now on – at HERMÈS (Graben 22, A-1010 Vienna).

A story by Kate Fronius

 
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