VERSACE’s Spring Summer’17 campaign


What’s it all about: The new campaign we got inspired by - VERSACE’s Spring Summer’17 Where is it happening: Kentucky, US

The message: Weber encapsulates the freedom and dynamism of summer, the active mood that is at the heart of VERSACE SS17 for both men and women - featuring models such as Edie Campbell and Anna Ewers in the countryside, surrounded by horses.

On Board: Edie Campbell and Anna Ewers, but also actor Mitchell Slaggert and musician Jake Lahrman for the men’s campaign

VERSACE campaign SS2017
VERSACE campaign SS2017

„…Freedom of choice, freedom of expression and freedom of speech. I think it’s always interesting that fashion can carry messages in a subtle way and make people think about their own lives and how they can make it better.” Bruce Weber

VERSACE campaign SS2017
VERSACE campaign SS2017

THE TEAM: Photographer: Bruce Weber Art Director: Sam Shahid Executive | Producer: Nan Bush Women’s | Stylist: Jacob K Men’s Stylist: David Bradshaw | Makeup: James Kaliardos
Hair: Orlando Pita Female Talents: Edie Campbell Anna Ewers Male Talents: Filip Hrivnak Vadim Ivanov Jake Lahrman William Los Geron McKinley Simon Nessman Mitchell Slaggert Set Design: Dimitri Levas Casting Director: Gwen Walberg & Piergiorgio Del Moro
Horse | Trainer: Dan James

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