501 by LEVI’S
Truly iconic clothing is a rare gem in a sea of fads. The blue jean, invented by Levi Strauss in 1873, is one of these. Its name: LEVI'S 501. Worn by men and women, young and old, only few can resist the pull of this classical legwear. Straight cut and perfect fit, yet still adaptable to any type of outfit… this is why we love them, and why we’ve tried the classic in a new look – with LAUREL HAZE, for Bird’s Never Bored. Maximal-minimal is our credo.
Hence why our favourite combinations tend to be rather inconspicuous: white tee, oversize knits or denim-tops. Where we really shine through is with our choice of accessories: fitting to the start of spring we ended up with extravagant sunglasses. Regarding shoe choice, there are no rules either – sneakers and boots always work, and heels can spice up the look for those special occasions.
Never forget, though: less is more. In the end the jeans are the highlight, one that you can wear whatever your mood: cropped, rolled up or even as shorts. The Levi’s classic can’t stop the DIY trend.
LADIES IN LEVI'S VS. GENTLEMEN
As mentioned, the denim stands in the spotlight. However, taking a look back at the history of the blue jeans can’t hurt when you’re looking for inspiration: We start with the style icons of today, people like Chloé Sevigny, Kirsten Stewart or Emma Stone, that combine the casual denim with chic nonchalance. A little further back we find heaps of sex appeal with famous wearers such as Marilyn Monroe and Brigitte Bardot. Equally inspiring wearers can be found amongst the gentlemen: from Marlon Brando and James Dean, to Kurt Cobain and even Barack Obama. As myriad as the people who wear it, denim itself is truly ingenious… and at the same time manages to stay casual, withdrawn and “handsome” – like a true classic should.
THE LEVI'S 501 MAKING FASHION HISTORY
Next to the virtually infinite possible combinations, its famous lovers and the still unbeaten, singular style, the robust blue jeans trumps all with its ever-growing history. In an inspiring homage, it’s even been dedicated with its own documentary… viewable here:
FACTS & FIGURES
1853 Bavarian-born Levi Strauss moved to San Francisco during the famous Goldrush, and founded his own textile trading company. 1872 Strauss and his tailor, Jacob Davis, invent clothing ideal for working men, made out of robust wool, the real blue denim, held together with simple iron rivets. 1873 On the 20th of May the U.S. Patent and Trademark Office issued Levi Strauss & Co. and Jacob Davis the patent with the number 139.121 for their invention: the blue jeans XX. 1886 The leather logo sporting the iconic two horses is designed and sown onto the jeans for the first time. 1890 The Original, the XX-Jeans, receives the already famous lot number 501®.
1908 The brand is first sold in Japan, and the globalisation of Levi’s starts – with Australia and South Africa quickly following suit. 1928 The Levi’s® name is registered as the official brand. 1930 The Levi’s-Jeans becomes the Cowboy-favourite. 1934 The first Lady Levi’s is brought out, with a similar cut to the 501, but sporting a higher and smaller waist. 1936 The Red Tap is placed onto the back right pocket for the first time. 1967 The red house-brand, „Batwing“, is designed, and quickly becomes synonymous with the brand itself.
1996 The Levi’s Vintage Clothing product line resurrects interest in the brand, essentially bringing it back to life and fashion. 1999 Time Magazine names the 501-Jeans as the fashion product of the century.
Levi’s 501 in Laurel Haze by Levi’s (€ 109,95), Cropped Fisherman Pullover by American Apparel (€ 76,–), Sofia Bralette White by American Apparel (€ 21,–), white Cropped T-Shirt by American Apparel (€ 22,–), The Denim Lulu Crop Shirt by Amercian Apparel (€ 42,–) and GRASP Sunglasses by Andy Wolf Eyewear from the SOUL Collection. Orange-red Lipstick from the Vibe Tribe Collection by M.A.C. Cosmetics (€ 25,–).