Sartorial Denim by LUISAVIAROMA
Telling (fashion-)stories in pictures – this is one of LUISAVIAROMA’s specialities, and SARTORIAL DENIM is the newest result of the creative concept store. Founded in Florence in the early 1930’s, LUISAVIAROMA has been offering exclusive fashion gems in their eponymous concept store in the beautiful Via Roma, and in 1999 they launched their online store. But that’s not all you should know about the magnificent Italian fashion influencer: Aside from the enormous offer of designer collections and limited edition and manufactured art pieces, the LVR Diary makes up a big part of the company’s universe.
The creative platform was released as a point of reference for the latest trends in fashion, entertainment and lifestyle, featuring the topics Follow the Buyers (to take a look behind the scenes including insights during fashion week), Sound of Style (one-on-one-interviews with artists and designers), Interviews (Q&As with influential names all over the world), Luisa Cares (to support social and economic initiatives) and Editorial-Trends. We took an in-depth look at their last campaign:
SARTORIAL DENIM, one of the latest fashion editorials found in the Editorial-Trends segment, was shot by photographer Szilveszter Makó and featured model Akos Sogor / @independent und Viviane / @MPmanagement, with support from make up and hair artist Sara Busan as well as LUISAVIAROMA’s stylist Diletta Bonaiuti. As the focus lies on the fashion narrative, we had a talk with the talented stylist about her work, what matters behind the scenes and what the secret of success is, to bring designer’s fashion to life …
THE BIRD’S TARGET & A STYLISTS PROFILE
Name | Diletta Bonaiuti
Profession| Stylist at LUISAVIAROMA
Current residence| Florence
Credo | Less is more.
Favourite designers | Celine, J.W.Anderson, Ellery
Interests | Besides fashion, music - every kind of music
Always with | …a foulard
What does it mean for you to work with a company like LUISAVIAROMA?
Diletta: For me, it meant a lot of growth. I was not studying fashion, I graduated in economics and, driven by my passion for fashion, I learned a lot working at LUISAVIAROMA.
What does working as a stylist mean to you?
First of all it means doing a lot of research. You always have to be up to date concerning trends - not just in fashion, also regarding the arts, architecture and so on.
What does your daily workflow look like?
A typical day of mine goes something like this: waking up, going to work and then coming home again to rest and sleep. What happens during work time is very unpredictable.
What’s your favourite part of working as a stylist?
What I like most is holding the result in my hands. But also just the preparation: doing the research is something that I totally love.
When you think about your job in general - which „mission“ do you want to share?
My mission is to balance two barely connected things: matching commercial and market-based influences with the artistically creative side.
Referring to your latest published work - the editorial SARTORIAL DENIM - what was the main fashion message you wanted to focus on?
Our style message was to match street style looks with the romantic aesthetic of photography.
When it comes to an idea like the topic „Denim“, how do you start working - creating a mood, choosing the right products… and so on?
We always start with the trends popping up at the runways and those we spot on the streets. To choose the right products we have to look at these aspects, as well as the companies commercial needs, as I mentioned before.
Denim is probably one of the most common fashion trends in the last decades. What do you think makes this material so special?
Denim will always be a part of the fashion universe. It’s comfortable, informal and a feel-good material. Besides, it suits every occasion.
What are the main cuts/shapes and styles that make denim this season such an important fashion topic again?
I would say cropped – so, slightly shorter chopped flared pants. Also very trendy: super slim cuts with high waists, the 80’s appeal.
Denim has a long history. Is that something you are passionate about? …and if yes, what exactly fascinates you about this material?
That’s the reason why it’s so interesting. Originally developed as a fabric for labourers, it stands out with its special strength and comfort.
When you think of when to wear denim - does it reflect a certain age/personality or style?
Maybe you should avoid it if you’re over 70, it might just lose its casual look otherwise.
What is your favourite way of wearing denim styles?
I wear denim almost 24/7. My personal favourite is a Levi’s 501 combined with a white tee.
Denim: timeless or seasonal favourite?
Style: personality or current trend?
Styling: work or passion?
Fashion: need or playground?
Trend: must or inspiration?
BIRD'S NEVER BORED x SARTORIAL DENIM ... our SHOPPING LIST:
STUDDED SUEDE JACKET by MAISON MARGIELA (€ 2.150,–)